Círculo
Categories
Creative Direction
Client
Círculo de Lectores
Project
Rebranding Círculo
Services
Branding Art & Design Direction Books Web design
Year
2025
The project began with a search for clarity in how the brand could meaningfully reconnect with a dormant yet passionate audience. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework for creative revival.
Our approach focused on building consistency without losing warmth, ensuring that the identity could adapt across platforms while maintaining its human, welcoming core. The foundation of the work was driven by research into the unexpressed aspirations of our audience the repressed creatives allowing the design language to carry not only aesthetic weight but also deep cultural and emotional resonance. This repositioning reframes Círculo del Lector as more than a literary collection; it becomes a dynamic space where every curated book is a gateway to reexploration and artistic practice, empowering individuals to reclaim their creative journey.
The project began with a search for clarity in how the brand could meaningfully reconnect with a dormant yet passionate audience. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework for creative revival.
Our approach focused on building consistency without losing warmth, ensuring that the identity could adapt across platforms while maintaining its human, welcoming core. The foundation of the work was driven by research into the unexpressed aspirations of our audience the repressed creatives allowing the design language to carry not only aesthetic weight but also deep cultural and emotional resonance. This repositioning reframes Círculo del Lector as more than a literary collection; it becomes a dynamic space where every curated book is a gateway to reexploration and artistic practice, empowering individuals to reclaim their creative journey.
Working closely with the creative vision behind the brand, I refined a design language that is both aspirational and deeply human. Typography, color, and layout were developed to reflect the duality of the brand's purpose: the curated precision of its literary foundation, and the open, expressive potential of creative awakening.
Every element was crafted to feel both structured and inviting, tested across applications from social platforms to editorial formats, ensuring a consistent and warm presence. The result is a visual system that communicates clarity and empowerment, providing a distinct and recognizable space where repressed creatives feel welcomed to begin their journey back to art.
Working closely with the creative vision behind the brand, I refined a design language that is both aspirational and deeply human. Typography, color, and layout were developed to reflect the duality of the brand's purpose: the curated precision of its literary foundation, and the open, expressive potential of creative awakening.
Every element was crafted to feel both structured and inviting, tested across applications from social platforms to editorial formats, ensuring a consistent and warm presence. The result is a visual system that communicates clarity and empowerment, providing a distinct and recognizable space where repressed creatives feel welcomed to begin their journey back to art.
The outcome is a complete identity that positions Círculo del Lector as a dynamic hub for creative rediscovery. Warm, intentional forms and a considered visual rhythm establish a brand framework that feels both aspirational and deeply human. Beyond aesthetics, the system provides clear guidelines and a flexible asset library, empowering the internal team to expand the community and its offerings with consistency. This ensures the work remains relevant, adaptable, and capable of evolving alongside the creative journeys it aims to inspire.
The outcome is a complete identity that positions Círculo del Lector as a dynamic hub for creative rediscovery. Warm, intentional forms and a considered visual rhythm establish a brand framework that feels both aspirational and deeply human. Beyond aesthetics, the system provides clear guidelines and a flexible asset library, empowering the internal team to expand the community and its offerings with consistency. This ensures the work remains relevant, adaptable, and capable of evolving alongside the creative journeys it aims to inspire.
